No takers for MLB's overpriced online broadcasts
It looks like MLB is having a hard time finding a sucker
to cough up all the money they're trying to extract for online broadcast rights.
Major League Baseball is playing hardball as it shops its coveted online broadcast rights to the Web's heaviest hitters, leaving potential partners fuming at the plate.
With opening day still weeks away, anything could still happen. But sky-high terms and inconsistence offers are pushing the league's negotiations into extra innings, sources familiar with some of MLB's offers said.
'Everyone was balking at the numbers because the numbers were outrageous,' said one executive from a major media company familiar with MLB.com's terms.
An MLB spokesman declined to comment."
Apparently they are trying to get "substantially more" than the $6.3 million that RealNetworks paid for exclusie access last season. Ah, more heavy-handedness from MLB. Hey Bud, here's a hint, if all the major portals decline to even negotiate with you and they are laughing at you behind your back, then maybe you should think about lowering your price.
posted by shawn
: 2/10/2004 09:31:00 AM -